Blog
Mar 5, 2025
Why Lululemon’s Joan MacDonald Campaign Is Great—But Could Have Gone Further
Lululemon’s New Campaign Is a Step Forward—but They Missed a Big Opportunity
It’s a pretty exciting moment when you s...
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Mar 2, 2025
International Women’s Day Is for Women Over 40, Too—And We’ve Got Receipts
I remember a time when the message to women over 40, 50, 60—hell, pick an age—was to start fading into the background...
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I Was a Stressed-Out Mom, But Now I'm a Kickass Grandma
Look, I loved my kids. I still do. But let’s be honest—parenting them was a chaotic, sleep-deprived, goldfish-cracker...
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Warning: This Shirt May Cause Intimidation (And We Love That)
Hard to Handle? Damn Right.
Life’s already throwing enough nonsense our way—rude drivers, long-ass receipts from CVS,...
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I’ve Entered My Goddess Complex Era, and There’s No Going Back
Somewhere between realizing I don’t have to explain myself to anyone and truly understanding the power of a well-time...
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Menopause Is the New Puberty (But With Fewer F*cks Given)
So there I was, standing in the grocery store, staring at a shelf of crackers like I’d just been asked to solve a qua...
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Jan 22, 2025
This Woman Didn’t Let Age Or Grey Hair Stop Her From Squatting 308 Pounds
Alright, ladies, gather around. It’s time we squash (or should I say “squat”) one of the biggest myths out there: lif...
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10 Ridiculous Social Norms About Aging Women That Need to Die Already
Let’s talk about aging—not the fun, wine-like “gets better with time” kind. I mean the part where society decides to ...
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Jan 12, 2025
Ditch the Creams—Your Best Anti-Aging Solution Is Moving More
Getting older is a trip, isn’t it? One day you’re out there living your best life, dancing until dawn, and the next, ...
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The New Year’s Resolutions I’m Making As A 52 Year Old Woman
This is the year I’m finally owning who I am—no apologies, no excuses, no nonsense.
Here’s the thing about getting o...
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Protein 101 for Women Over 40: The Key to Strength and Vitality
Let's talk about something that's as essential as your morning coffee (or tea, if that's your jam): protein. Yep, tha...
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Nov 24, 2024
The Opposite of Growing Old
We don’t have a word for it, do we? The opposite of growing old.
Not just “staying young.” Not some cosmetic fountai...
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