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FREE U.S. SHIPPING ON ORDERS $100+ ♥ WOMAN-OWNED ♥ DESIGNED FOR STRONG WOMEN OVER 40.

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Never Fade

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Loading image: A woman wearing a green halter tank top with a graphic that says 'NEVER FADE' along with other empowering messages and designs.

A woman wearing a green halter tank top with a graphic that says 'NEVER FADE' along with other empowering messages and designs.

Never Fade Halter Tank

from $32.00 USD

+2

d626a949-ec0f-48b0-bc2e-3d8901ee2132

Never Fade Racerback Tank Top

from $31.99 USD

60251db8-3bbc-4695-ab49-af80cddf6b61

Never Fade Unisex Tee

from $31.99 USD

1

+1

Never Fade Crop Tank

from $32.00 USD

Never Fade Muscle Tank

Never Fade 100% Cotton T-Shirt

from $31.99 USD

+1

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Our Why

Old Lady Gains was founded by a woman who started her fitness journey later in life and refused to accept society’s expiration date for women. Now, she wants to share age empowering messages because women over 40 deserve representation in fitness and apparel spaces too. Aging strong should be visible, celebrated, and normalized.

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